THE SILVERSTONE COMPANIES, LLC
PRIVACY POLICY
Last Modified on December 30, 2019
OUR PRIVACY COMMITMENT
The Silverstone Companies, LLC (“Silverstone,” “we,” “us” or “our”) is committed to respecting the privacy rights and concerns of all users of Silverstone’s website where this Privacy Policy is posted (the “Site”) and the “Silverstone Features” (which include, collectively, the Site and the services made available by Silverstone). As such, we have established and implemented this Privacy Policy to inform visitors to the Site and users of the Silverstone Features how we use and protect the information we collect through the Site or the Silverstone Features. By accessing the Site or using any of the Silverstone Features, you consent to Silverstone’s collection, use, storage, deletion and disclosure of information relating to you as set forth in this Privacy Policy. You may revoke your consent to our collection, use, storage, deletion and disclosure of information relating to you at any time by accessing the account interface provided through the Silverstone Features, This Privacy Policy is effective as of the date set forth above and is only applicable to the Site and the Silverstone Features and not to any other website that you may be able to access from the Site or the Silverstone Features which may have its own data collection and use practices and policies.
This policy answers the following questions:
WHAT INFORMATION DO WE COLLECT ABOUT YOU AND HOW DO WE USE IT?
Personal information means information that we can attribute to you through some identifier such as your name or email address. You do not need to submit personal information to access the Silverstone Features generally. However, you may be required to submit personal information to access certain aspects of the Site and the Silverstone Features. We may collect non-personal information such as your browser type, when you accessed the Silverstone Features and from what physical location you accessed the Silverstone Features. This information may be aggregated to measure the number of visits, average time spent, page views, and other statistics about users of the Silverstone Features. We also may use this data to monitor the Silverstone Features’ performance and to make the Silverstone Features easier and more convenient to use.
We collect personal information when you create an account through the Silverstone Features; subscribe to our newsletter; participate in registration forms, feedback forms or surveys; purchase a product through the Silverstone Features; receive customer or technical support; or participate in chat rooms, bulletin boards or other components of the Silverstone Features through which users may post or share content.
If you wish to receive communications about new products, services, features, or enhancements to the Silverstone Features that may be of interest to you, we require you to provide your email address. To create an account for the Silverstone Features, we require you to provide certain information to create your profile, including your name, email address, username, password, and building location. Providing additional information beyond what is required to create an account is entirely optional, but enables you to gain more from the Silverstone Features. When purchasing services through the Silverstone Features, you will also be required to provide a credit card number, billing address, phone number or other payment information. No information of this type will be collected unless you have registered for services that require it.
By submitting personal information through the Silverstone Features, you authorize Silverstone to share this personal information for the purposes identified herein and on the Site, such as responding to user inquiries, processing transactions, distributing materials, and requesting feedback.
Third Party Privacy Policies
Through the Silverstone Features, you may be able to link to technology, software and services owned and controlled by third parties (“Third Party Features”). You may be permitted or required to submit personal information to access Third Party Features. Such use of Third Party Features and submission of information through Third Party Features will be subject to such applicable third party’s terms of use, terms of service and privacy policy. You agree to look solely to the applicable third party and not to Silverstone to enforce your rights in relation thereto. When you have clicked on a third party logo or URL displayed on the Site, or accessible through the Silverstone Features, which links you to any Third Party Features, our Terms of Use no longer applies and you must read the terms of use, terms of service and privacy policy of the third party to see how your personal information will be handled on their website.
How We Use Your Personal Information
The personal information you provide to us will allow us to communicate with you and provide the Silverstone Features to you, depending on the Silverstone Features for which you register. This includes alerting you of new products or services, features, or enhancements to the Silverstone Features; verifying your identity; handling your customer service questions or issues; processing orders; requesting feedback; distributing newsletters; and notifying you of promotions, updates, or special offers that we think may interest you. We may also use your email address as part of the Silverstone Features in sending you messages about the Silverstone Features and other general announcements. We keep track of your interactions with us, including but not limited to your activity within the Silverstone Features. Except as set forth in this Privacy Policy, or unless we have your consent, we will not share your personal information with any person or entity other than those affiliated with us, entities acting on our behalf, and relevant third parties such as those needed to collect and maintain our information collection servers and perform technology and related services.
We may use your personal information with non-personal information that we have collected in a manner such that the end-product does not personally identify you or any other user of the Silverstone Features. We may make your personal information non-personally identifiable by either combining it with information about other users (aggregating your personal information with information about other users), or by removing characteristics (such as your name or email address) that make the information personally identifiable. This process is known as de-personalizing your information. You grant us a royalty-free, worldwide, perpetual, irrevocable and fully transferable right and license to use your personal information in connection with the creation and development of analytical and statistical analysis tools relating to the use of the customer data we collect in providing the Silverstone Features (the “Analytical Data”). We are expressly authorized to make any commercial use of the Analytical Data, including without limitation, sharing the Analytical Data with third parties, provided that we do not sell, trade, or otherwise transfer from us any part of the Analytical Data that personally identifies any Silverstone Features users.
Do Not Track
In compliance with California legislation, AB370, effective January 1, 2014, Silverstone’s practices in responding to “do not track” signals and collecting user information over time and across a network of websites when you visit the Site are as follows: We honor the request of “do not track” signals sent by your browser when you visit the Site. Additionally, Silverstone does not collect user information about your online activities over time and across different websites, or authorize third parties to do so.
Google Analytics
The Silverstone Features use Google Analytics to help us learn about who visits the Silverstone Features and what pages are being viewed.
Log Information
Our servers automatically record information that your browser sends whenever you access the Silverstone Features. This information includes your Internet Protocol address, your browser type and version, the search engine you used to find the Silverstone Features, if any, which Silverstone Features you use and from where, and when and how long you use them. We use this information to monitor and analyze how users use the Silverstone Features, to provide customer service and to maintain and improve the Silverstone Features. We may also collect similar information from emails we may send to you which then help us track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Silverstone Features.
Children’s Privacy
We do not knowingly collect personal information from children under 13, or allow them to create an account for the Silverstone Features. We take children’s privacy seriously, and encourage parents to play an active role in their children’s online experience at all times.
WILL WE SHARE YOUR PERSONAL INFORMATION WITH THIRD PARTIES?
We use your personal information to provide the Silverstone Features to you, deliver products and services you request, complete transactions, handle your customer service questions or issues and send communications to you about promotions, updates, or special offers (which may be offered by Silverstone or one of its business partners) that may be of interest to you. The personal information uploaded by you through the Silverstone Features will be shared only with authorized persons to whom you specifically grant access. We may also use your depersonalized personal information to provide analyses of our users in the aggregate (including Analytical Data subject to the terms of this Privacy Policy) to prospective partners and other third parties. We will also share the personal information we collect from you under the following circumstances, and you expressly authorize us to share your information as follows:
Asset Transfers
If we become involved in a merger, acquisition or other transaction involving the sale of some or all of Silverstone’s assets, user information, including personal information collected from you through your use of the Silverstone Features, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you through email and/or a prominent notice on the Site.
Service Providers
We may share your personal information with service providers (including our affiliates that provide services on our behalf) that we engage for the purpose of processing information on our and your behalf. Additionally, we may partner with other companies to process, analyze, and/or store data, including, but not limited to, Analytical Data. While providing services for us, these companies may access your personal information. To the extent applicable, we require these entities to comply with this Privacy Policy and appropriate confidentiality and security measures.
Additional Information You Should Know About Third Parties
The Silverstone Features may contain direct links to websites operated by our partners and other entities. These third party websites may collect information about you when you visit them or otherwise communicate with them. This Privacy Policy does not cover the information practices of third party websites linked to the Site or accessible through the Silverstone Features. Although we encourage such third parties to adopt and follow their own privacy policies, we are not responsible for their collection and use of your personal information. You should refer to the privacy policies and statements of other websites or contact the respective webmasters of those websites to obtain information regarding their information collection, use and disclosure policies.
When you have clicked on a third party logo or URL accessible through the Silverstone Features which links you to a different website, our Privacy Policy no longer applies and you must read the privacy policy of the third party to see how your personal information will be handled on their website.
WHAT CHOICES DO YOU HAVE ABOUT THE COLLECTION AND USE OF YOUR PERSONAL INFORMATION?
Control of Your Information
You may access an inventory of your personal information that we have collected and stored and update or delete your personal information or modify your account preferences for the Silverstone Features by accessing the account interface provided through the Silverstone Features. We generally retain personal information collected about you until you request its deletion. Please note that if you disable your account, we will keep your contact information on file, and may retain other account information for a reasonable period of time afterward for the purpose of internal account management and fraud prevention activities.
Opting Out of Receiving Communications From Us
If you no longer want to receive our newsletter, emails or other announcements, you may unsubscribe by writing to us at info@silverstonecap.com or following the “unsubscribe” link at the bottom of our emails. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account.
Mediation
You agree that, in the event any dispute or claim arises out of or relating to this Privacy Policy, you and Silverstone will attempt in good faith to negotiate a written resolution of the matter directly between the parties. You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, all parties shall join in mediation services in Los Angeles, California with a mutually agreed mediator in an attempt to resolve the dispute. Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorneys’ fees, even if you would otherwise be entitled to them.
WHAT SECURITY MEASURES DO WE TAKE TO SAFEGUARD YOUR PERSONAL INFORMATION?
The personal information that you provide to us is stored on servers, which are located in secured facilities with restricted access, and protected by protocols and procedures designed to ensure the security of such information. In addition, we restrict access to personal information to Silverstone employees, independent contractors and agents who need to know this information in order to develop, operate and maintain the Silverstone Features. However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the use of any of the Silverstone Features and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.
In the event that personal information you provide to us is compromised as a result of a breach of security, when appropriate we will take reasonable steps to investigate the situation, notify you and take the necessary steps to comply with any applicable laws and regulations.
NOTIFICATION OF CHANGES
This Privacy Policy may change from time to time and we will post all changes on the Site.
QUESTIONS? CONTACT US
If you have any questions about our privacy practices or this Privacy Policy, please contact us by email at info@silverstonecap.com.
TERMS OF USE
Please read the Terms of Use governing the use of the Site and the Silverstone Features.